I've worked in IT since 2014, helping businesses solve real problems with technology. I spent years close to the people actually running these businesses — close enough to see what was and wasn't working, and why.

One thing I kept coming back to: genuinely well-run businesses being let down by their own websites. Not because the owners didn't care. Because the people they'd trusted to build them had either disappeared, over-promised, or never really understood the business in the first place.

I started Click Witted to do something about that.

I don't outsource to the cheapest designer in a different timezone. I don't flip basic templates and call it custom work. And I don't hand your project to a junior while I'm off closing the next sale.

Every project is led by me, working with trusted specialists when needed — UK-based copywriters and designers who understand business strategy, not just aesthetics. When you're briefing someone on your business, it's me. When decisions get made about messaging, design, or what goes where, it's me. And when something breaks at 7PM on a Friday, it's still me fixing it.

I work this way because websites aren't just design problems. They're business problems. A beautiful site that doesn't convert is just expensive decoration. A "cheap" site that loses you leads every week isn't cheap at all.

The businesses I work best with have built something real and need a website that actually reflects it — not a generic template with their logo swapped in.

I once sorted a critical technical issue for a client at midnight from a taxi rank in Thailand. That's not a boast — it's just how I work. When something needs attention, it gets attention.

I care about businesses that take their work seriously. If you've spent years building a reputation, your website should back that up — not undermine it with outdated design, weak messaging, or a slow experience that makes people leave before they've even read your headline.

If that sounds like your business, I'd like to hear about it.